UPenn Fine Arts Senior Thesis Blog

Friday, March 13, 2009

More Inspiring Work from Pentagram

The identity for Free the Word, a festival of world literature, was completed by Harry Pearce and his design team at Pentagram. Pentagram designed the identity and the mark for the inaugural festival in 2008. The execution is superb -- animation help from firm AllofUs truly marries the design solution with the name and concept behind the festival. The festival is hosted by International PEN, a worldwide association of writers that promotes international cultural cooperation in literature. Below is the animated version of the logo (used as an identifier at events throughout the festival) and a poster for the event.


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