Extremes of Perfume Design

Here are two designs that sit on entirely different sides of the perfume packaging spectrum. The first perfume, featured in GOOD Magazine, was ironically created by a perfumer who hates perfume. To channel his frustration, Christopher Brosius created a line of pleasant and nostalgic perfumes... "a variety of whimsical, subtle fragrances like 'Winter 1972,' 'I am a Dandelion,' and 'In the Library.'" The design is simple and has a quaint medicinal quality. There is a nice arrangement of typography that emphasizes each unique scent and still the collection as a whole. Meanwhile, Le Ettes, a French-Austiran perfume producer, wanted to be just as explicit about its point of view with perfume: "I wanted it to be really girly and colorful and at the same time have a functional and easy system for scalable product lines." Denmark designer Emil Kozak did just that, playing with the circles and dots from the company's logo and using one color for each product line's packaging. According to Emil, the bottles are “lightweight, compact, shatter resistant and re-usable."