UPenn Fine Arts Senior Thesis Blog

Thursday, November 6, 2008

A New Way to Think Green

From an early September online article... Xerox has apparently developed a type of paper that when printed on a special printer, can print documents that "erase themselves after a day so that the paper can be reused.Xerox says that 25 percent of all documents get recycled the same day they are printed, and that 44.5 percent are intended only for a single viewing." This could vastly reduce paper waste and also save energy... and even serve as an alternative to shredding. Very cool.

Details:
"The new paper is coated with a chemical that turns dark upon exposure to ultraviolet (UV) radiation... While the "ink" will eventually fade on its own, after 16 to 24 hours, the printer can also be used to erase a page and print something new. Tests by Xerox found that if it was not torn or crumpled, a single piece of paper could be put through the print-and-erase cycle hundreds of times."

Original article link: http://www.naturalnews.com/024255.html

How Design Can Save Democracy


When you went to the polls this year, was there a bit of anxiety in your stomach about whether or not you'd be able to adequately understand how to vote properly? Worried about chads? Was the design of your ballot (if not electronic) confusing? Check out this really cool interactive feature from the New York Times (posted at the end of August) which shows AIGA's comments on common design problems in ballot design and some suggestions for improvements based on new guidelines from the United States Election Assistance Commission this year.

http://www.nytimes.com/interactive/2008/08/25/opinion/20080825-ballot.html


Commerce Bank


The logo redesign associated with the company's takeover definitely has more of a "bank" aesthetic. It incorporates the green (money!), and the log
otype is significantly lighter (in a good way) from the old clunky C for Commerce. But does the new design neglect the friendly, approachable feelings associated with the C? Don't worry - apparently the free penny arcades will still exist, but what will happen to the free C-shaped piggy banks? The free dog biscuits? The red lollipops?

I know the election is over...


... but I just wanted to point out this cool icon from one of the many get out the vote projects, aside from AIGA's poster project, courtesy of The Daily Heller. Plus One's graphics are bold and bright, but I would argue that the most crucial aspect of the design's intent (for everyone to just get one more person to vote) is as immediate as it could be. The integration of purple, though, is a nice way to suggest the bipartisan nature of the campaign.

Lou Dorfsman

In light of the recent death of creative director Lou Dorfsman, here is some nicely written blurb from an AIGA article last spring and a more recent article from The Daily Heller: "While some may not be aware of this inspiring three-dimensional memorial to typography, many are familiar with its creator, Lou Dorfsman. The CBS cafeteria wall is as legendary as its visionary designer and art director. Conceived in the mid-1960s and ultimately completed in 1966, the expansive wall, spanning over 35-feet wide and 8-feet tall, is a national design treasure. In producing the wall Dorfsman enlisted support from life-long friend and design legend Herb Lubalin. Lubalin, along with Tom Carnase, masterfully crafted the typography for the aptly dubbed 'Gastrotypographicalassemblage.'... Unceremoniously discarded by CBS management in the early 1990s, the wall’s nine panels were thankfully salvaged by New York designer Nick Fasciano. Time and improper storage had ravaged the monument, however, leaving it in a state of disrepair. The Center for Design Study, having acquired the wall, is engaged in fundraising to support the meticulous and extensive restoration required. The goal is to see Dorfman’s wall restored to its full integrity and as part of a permanent traveling exhibition on historical American design, to serve as a tool for education and expanding awareness of the value of intelligently applied design."

Video about the wall: http://www.youtube.com/watch?v=gQkP-oPqwrI
Typography sketches from Herb Lubalin from 1965 (bottom):
I actually may like the sketches better than the fabricated wall; the handmade quality really complements the joyous, fresh, and expressive mood of the concept.

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