Anonymous Design Made Known... Sort of

"Anonymous," "ad hoc," and "vernacular" design should by no means be viewed as unappealing or unimpressive, and graphic designer George Tscherny is making bold moves to share his enthusiasm for the everyday designs "born of necessity; often spontaneously, always pragmatically." When it comes to his new book Where Would the Button Be Without the Button Hole? Unsung Heroes of Anonymous Design, ordinary is in. The book's black cover with simple white/gray typography is fitting for the praised anonymity of the book's focus. The book features many objects from Tscherny's own collection, and includes a folding lunch box, vintage re-closeable bottle, the paper clip, safety pin, wire hanger, cheese grater, corn dryer, and various measuring devices. The empty layout and careful placement and organization of objects on the inner pages let the vintage designs shine.