Patterned Packaging

These designs are beautiful, refined, ornamental, and colorful. Featured first is for the Brooklyn based artisan chocolate brand, Mast Brothers Chocolate, followed by packaging for Lucia Soaps. Apparently, the Mast Brothers' is just wrapped in Florentine paper from Rossi, and they stick a custom label on it. Regardless, I worry that the aesthetics are too similar that I might end up putting soap in my mouth instead of chocolate...