Making Protein Look Tasty

"Probar is a high performance energy bar made from whole, raw foods. Each flavor is a different mix of fruits, nuts, berries, and seeds. Unlike most energy bars, Probar’s ingredients are natural and recognizable. Moxie Sozo was hired to redesign Probar’s entire product line. After the new launch, sales increased dramatically, market share improved, and the company picked up numerous new retail accounts.” No surprises here, except in the packaging! Who would have thought you could make a product look so tasty from the outside -- especially in a product category that in everyone's minds seem to be antonyms of delicious and filling. The use of color is spectacular, and the collages are beautiful enough for me to justify the purchase... even if the bar does taste like crap.