Take a Crack(er) At It

Design student Meg Gleason designed this Russian-Constructivist-inspired food packaging while studying Graphic Design Methodology at Iowa State. The University describes the course as involving "analysis and application of scientific, systematic, and non-traditional problem-solving and problem-seeking techniques." As you nibble away at the biscuit crackers, you can start deconstructing the package and flatten it (see below) or reconstruct it into an entirely new structure. Overall, it's a great way to think about ways to reuse and display a package, especially in a retail setting. My only gripe is a functionally related: How does the packaging ensure that the biscuits will stay fresh?