Redesign... Because Everyone Else Is

Futura Extra Bold set in all caps is not exactly the best way to freshen up your look... especially if you already have a fun logo working for you! Blimpie's old logo full of personality, arguably moreso than Subway, and significantly more lively and appealing than this new dull green one. Yes, I associate it with the vegetation that will likely show up in my sandwich. Check plus there. But we all know that lettuce isn't the heart of a well-made sandwich. The new logo needs some more ingredients to make it work.

The competition: