What better way to praise your local greasy spoon than design a book around it! Designer Siaron Hughes recently designed a new book Chicken: Low Art, High Calorie to "celebrate the varied and visual qualities of fast food signage, and the people involved." From publisher Mark Batty: "Throughout the world major fast-food chains are easily recognizable, synonymous, for better or worse, with an American way of life. Far more interesting, however, are the generic fast-food establishments that serve menus that are more or less the same, but not as slicked with corporate marketing. A sub-genre of such eateries, found across the United Kingdom and urban America, is the chicken joint." It's incredibly interesting how the gaudy signs with horrible typography are so commonplace, and that when they're laid out in a book by someone with an impeccable eye for design, we read it as clear praise for earnest, vernacular design. At $24.95 per copy, it's an upscale version of the dollar menu that's worth the calories.
Cover:
Excerpts from inside:
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