How to Drive Design

Can you get a sense of a car just from an advertisement with solid design and a clear concept -- not even showing the actual car? Peugeot proves it possible with its latest advertisements for the Tepee. These three-dimensional line illustrations contrast the Tepee with car stereotypes like the "bling"ed out SUV, sleek sports car, oversized limo, and the car that can barely fit its driver's big ego. The typography that characterizes the opponents is inspiring, and the use of more realistic wheels contrasts nicely with the drawings. The ads aren't too serious, a nice change compared to "all business" car commercials out there. After all, buying a car might not be quite the party, but driving one sure is. Futura Extra Bold was a nice font choice. The ads were devised by the creative team of creative director Rémi Babinet, art director Raphaël Halin and copywriter Benjamin Sanial. The commercials are even more upbeat and funny.

Links to view the commercials:
Much too much
Bling bling
Moimoimoi