Dry Clean Only

Winning poster from How Magazine's 2009 International Design Awards. The poster is made from actual garment tag fabric (100% cotton) with screen printed ink and can even be washed! It was designed by Vancouver design firm RETHINK (designer/illustrator Kim Ridgewell). The iconography is beautifully executed, and the concept is insightful: laundry tag language is complex and confusing, so leave it to the professionals--aka drycleaners. The fabric poster is meant to hang in a store-front window.


Detail of Dressed in Blue logo: