Branding... a Location

I just recently finished reading Obsessive Branding Disorder by Lucas Conley, where he devotes an entire chapter to describing the lengths to which states and cities will go to alter/create specific perceptions of their respective locations-- the topic is shockingly expansive enough to fill its own book. "Fishington" is a great satire of such branding attempts, designed by Studio On Fire, a design and letterpress workspace in Minneapolis.