Designs for Sports Fans

Football mania has arrived with the Superbowl quickly approaching. Even though the redesigned Arizona Cardinals' stadium opened in 2006, I still thought I would share these designs. After all, last year's Superbowl was held at this new stadium and the Cardinals are still alive in the playoffs. Pentagram's solution for the interiors of the stadium, specifically selecting upholstery for the seating in the Club Lounges, is appropriate, clever, and fresh. They developed a "reversible fabric that features an abstraction of the game in its own language: football play diagrams.



More recently, in mid-December 2008, the Boston Red Sox revealed their redesigned logo and uniforms. The designs include a new alternate blue road uniform resembling the team's road gray uniforms from the 1980s and the "Hanging Sox" to serve as the primary logo for the team--"a reincarnation of a logo that has been used by the club since 1931." The secondary logo is still the "Circle Sox" logo that is used on apparel and souvenirs, but it's also been revised. According to a poll by Boston.com, roughly 45% of fans didn't like the changes and wished they kept the traditional cap and jersey designs. Another 35% liked some of the changes, but not all; the last 20% account for those that liked the redesigned logo and uniforms.