Fun Label Design

This is a cool product that I haven’t really seen anything like it before. Mentioned in September’s InStyle Magazine, Wine That Loves is a wine company that positions itself as a wine company that prides itself on bringing “that seemingly elusive pleasure” of tasting what happens when food and wine are paired right “to your dinner table each and every night.” The wines have titles that range from “Wine That Loves Grilled Steak” to “Wine That Loves Pasta with Tomato Sauce.” It’s an extremely clever way of approaching what many consider a daunting subject – which wine to serve for dinner. The label design is my favorite part. It’s fun, iconic, and there’s a consistency between the different wines’ labels that unifies the brand.