UPenn Fine Arts Senior Thesis Blog

Wednesday, July 9, 2008

Obama, Gotham, and... Lingerie?

One of my friends found this on a blog of Robert Kelley, a writer and management consultant based in New York City, and I wanted to share. Turns out Obama's "Change" slogan is also the name of a Danish underwear brand whose logo looks almost exactly the same as Obama's signage (see www.change.com). The underwear brand's type is slightly different -- Kelley points out that the ends of the "C" are vertical, the inside hook of the 'G' is slightly smaller, and the tips of the 'E' are of different lengths." Is this really just a coincidence? If not, can you blame whoever designed the slogan that has stood at the forefront of Obama's campaign for being "inspired"?

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