Keep Your Laptops Packed

Newly designed carry-on bags can pass through security at airports without having to take out laptops for the X-ray as soon as the bags come on the market, says the Transportation Security Administration. These new bags are supposed to be available by late September or early October. “The new cases include either a fold-down section in a bigger briefcase or a stand-alone protective sleeve that contains no extra clutter and can be readily viewed through the scanner,” the New York Times said. While price is obviously going to be a factor in whether laptop owners go out and buy these new cases, there are a couple of other important factors in their success: are you a frequent traveler? Do you already have a laptop case that you are happy with? Would you use this new laptop case just for when you travel? What is the design of the case? Is it missing features that are important to you? And what kind of advertising campaigns are these companies going to create to announce the launch of these new cases? Will it focus exclusively on the emotional or rational benefits of the product? Is there a limit to how much hype an ad campaign can stir over just a laptop case?

Here is the NY Times article with the details... except it doesn't include pictures of what the cases are expected to look like.