UPenn Fine Arts Senior Thesis Blog

Saturday, February 7, 2009

Looks So Good You Want to Taste It

Designs by Paul Torres: Identity with great use of highlights to create the effect of volume. An applaudable effort to really make chocolate look like chocolate. Nicely tracked type to complement. Accompanied by Identity, illustration, and packaging for "Daddy's Mixes" pancake brand, sold at church functions and fundraisers. "The logo incorporates the founder's likeness in a playful manner." The eyes are a bit freaky, and I question the size of the logo on the front. Dare I say "Make it bigger"?




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