Increase Self-Esteem with Donuts

From an article in the January 20th Media & Advertising section of the New York Times:

The power of positive thinking has been promoted down through the decades by everyone from sages and self-help gurus to hucksters and swindlers. Now, in particularly parlous times, comes a campaign that offers an encouraging word, albeit with a reference to a brand name baked in. "You kin' do it" is the theme of the upbeat campaign that began in early January in the form of television and radio commercials; print, online and outdoor ads; signs in stores; and promotions. As can be guessed from the replacement of "can" with "kin'," the campaign is courtesy of the Dunkin' Donuts division of Dunkin' Brands.

Clever and works visually too. The perfect way to integrate the message with the existing recognizable brand visuals. Link to commercial: http://www.youtube.com/watch?v=ino6sVc6-ug