AIGA 365 Design

AIGA members recently received by mail copies of the annual 365: AIGA Year in Design (this is the 29th issue). The book, this year designed by Paula Scher, is a larger format than previous years (now 8x10 inches with 368 full-color pages of design). Appropriate to Paula Scher's autobiography, her goal was to "make it bigger." The book was printed with 4 different covers, each a different pastel color. "A concentric motif is carried throughout the interior pages in the form of the table of contents, end pages and color-coded chapter openers." It is a difficult task to design a cohesive look for a book that is filled with hundreds of other designs without having the aesthetic detract from the featured work, but Scher's contrasting color palette and over-the-top style prove successful. Divider pages scream out at the viewer, while the remaining pages give the work the attention and spotlight it deserves.

COVERTABLE OF CONTENTS
CHAPTER OPENER