Lou Dorfsman

In light of the recent death of creative director Lou Dorfsman, here is some nicely written blurb from an AIGA article last spring and a more recent article from The Daily Heller: "While some may not be aware of this inspiring three-dimensional memorial to typography, many are familiar with its creator, Lou Dorfsman. The CBS cafeteria wall is as legendary as its visionary designer and art director. Conceived in the mid-1960s and ultimately completed in 1966, the expansive wall, spanning over 35-feet wide and 8-feet tall, is a national design treasure. In producing the wall Dorfsman enlisted support from life-long friend and design legend Herb Lubalin. Lubalin, along with Tom Carnase, masterfully crafted the typography for the aptly dubbed 'Gastrotypographicalassemblage.'... Unceremoniously discarded by CBS management in the early 1990s, the wall’s nine panels were thankfully salvaged by New York designer Nick Fasciano. Time and improper storage had ravaged the monument, however, leaving it in a state of disrepair. The Center for Design Study, having acquired the wall, is engaged in fundraising to support the meticulous and extensive restoration required. The goal is to see Dorfman’s wall restored to its full integrity and as part of a permanent traveling exhibition on historical American design, to serve as a tool for education and expanding awareness of the value of intelligently applied design."

Video about the wall: http://www.youtube.com/watch?v=gQkP-oPqwrI
Typography sketches from Herb Lubalin from 1965 (bottom):
I actually may like the sketches better than the fabricated wall; the handmade quality really complements the joyous, fresh, and expressive mood of the concept.