UPenn Fine Arts Senior Thesis Blog

Thursday, November 6, 2008

Commerce Bank


The logo redesign associated with the company's takeover definitely has more of a "bank" aesthetic. It incorporates the green (money!), and the log
otype is significantly lighter (in a good way) from the old clunky C for Commerce. But does the new design neglect the friendly, approachable feelings associated with the C? Don't worry - apparently the free penny arcades will still exist, but what will happen to the free C-shaped piggy banks? The free dog biscuits? The red lollipops?

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